Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology. This guide explains how.
Marketo doesn’t work without clean customer contact data. Make sure you can reach out to your customers and prospects: Download A Marketer's Guide to Having Great Marketo Contact Data.
In it you’ll find out:
Customer contact data is integral to your marketing efforts. Our guide helps you protect it.