The Contact Data Enrichment Checklist
Accelerate your customer data verification and enrichment capabilities
Quality data is the foundation of customer engagement—a core part of many data-driven digital transformation efforts. But how can you trust the accuracy and relevance of your customer contact data when people change their name and addresses, or stop using the email addresses they originally gave you?
If your data isn’t accurate, it can’t be trusted, putting the success of your customer engagement efforts at risk.
Trusted and relevant contact data enables you to unleash innovative customer engagement initiatives, while enjoying operational efficiencies.
The Contact Data Enrichment Checklist provides the practical steps to follow before, during, and after implementation to get the most out of your solution. Discover how to:
- Verify in preparation for enrichment
- Get geocodes for customer locations
- Ensure you fuel your marketing programs with trusted contact data
- Use enriched contact data to drive your digital transformation
Whether you're in the market for a contact data verification solution, or already have one, this checklist is essential reading.