Customer 360 Insights

Intelligent Customer Data Platform for AI-powered experiences


Informatica’s intelligent customer data platform provides insights to inspire every customer interaction.

Know your customers and prospects

Recognize your customers and prospects at every touchpoint across all channels and applications so you can deliver the next best experience—one that’s timely, relevant, and engaging.



Customer 360 Insights key features

Realize the full strategic potential of your customer-centric vision with an intelligent Customer Data Platform.

Identity Resolution

Automatically identify data about known and unknown customers, prospects, and accounts with machine learning.


Uncover and infer insights that can be served up to better understand customer preferences, intentions and sentiment.


Build targeted segments that drive hyper personalized marketing campaigns and interactions across channels.


Persist multiple views of the customer with key attributes most relevant to each user’s use case and role.

Complex relationships

Visualize relationships, households, social networks, and B2B hierarchies at scale using a graph date store.


Deliver actionable insights and next best recommendations to users via a rich user interface or an API.

A Maturity Model for Customer 360 Data Strategies

Creating a Better and More Effective Customer 360 Data Strategy

Analyst Reports, eBooks, and More



A CDO’s Guide to Customer Intelligence

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5 Ways Your Customer Strategy Gets a Boost with a Data-Centric Approach

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White Paper

Building the Ideal Customer Data Platform RFP

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Informatica Customer 360 Insights

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Executive Brief

Next-Generation Matching for a Modern Customer 360

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Solution Brief

Informatica Customer 360 Insights

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Extend your customer data management strategy

Customer 360 Insights works seamlessly with other Informatica Master Data Management solutions so you can sharpen your 360-degree view.

Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.

Finance 360

Cloud-native finance data management that combines MDM and AI-powered automation.

Reference 360

Manage and unlock the true value of reference data sets by centrally defining, managing, and sharing.

Multidomain MDM

Tackle complex issues head-on with complete and accurate views of business-critical master data.

Customer 360 for Salesforce

Eliminate account and contact data inaccuracies in Salesforce for smarter customer relationships.

Customer 360 SaaS

Discover how to transform business data into intelligent customer experience with our all-in-one, cloud-native Customer 360 SaaS.

Data as a Service

Confidently connect with customers using verified & enriched contact data.

We help organizations across industries thrive. See how.