Customer Centricity in Banking

Retain, grow, and attract customers with timely, holistic, and certifiably accurate data

Retaining and grow existing customers while attracting the right ones is important to any financial institution. Getting the right offer to the right customer or prospect through the right channel and at the right time is essential. This requires having trusted contact, relationship, and interaction information about those you acquire and existing ones you look to growth with.

Unfortunately, the data required to support new customer acquisition marketing, onboard new clients quickly to do business with, or promote new products to expand up-sell and cross-sell opportunities is often incorrect, out of date, or not available when sales and marketing need it most.

Informatica solutions

Informatica provides data quality, master data management, and data management solutions to help financial institutions improve client onboarding process, expand their understanding of existing customer relationship across traditional business silos, improve customer acquisition, and up-sell/cross-sell marketing responses and lowers the cost of sales and marketing.

Our solutions enable financial institutions to:

  • Improve direct mail campaigns and customer communication performance by eliminating errors in address, email, and phone number information.
  • Reduce sales and marketing costs by identifying and addressing data quality errors in existing sales, marketing, and analytic applications.
  • Improve sales productivity and marketing effectiveness by delivering a consolidated customer master data management hub across traditional business silos for firm-wide up-sell, cross-sell and customer centricity initiatives.


Customer Success Stories

Frost Bank

Frost Bank standardizes on Informatica Platform for application data integration and data quality

Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition

Related Products & Solutions

Intelligent Data Quality

Provides all your projects and initiatives with clean, high-quality data regardless of its size, data format, platform, or technology.

Intelligent Master Data Management

Delivers reliable business-critical data so you can optimize operations and make more informed decisions.

Customer Centricity

Compete on customer experience with a single customer view across all channels and touchpoints.

Data as a Service

Confidently connect with your customers using verified and enriched address, email, and phone contact data.

Address Verification

The world's leading solution for certified international address validation, correction, and standardization.

Email Verification

Ensure that email addresses in your customer database are not only accurate but also safe.

Phone Validation

Verify customer and prospect telephone numbers and ensure the accuracy of phone data across 240 countries worldwide.

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