Public Financial Services Company

This Public Financial Services Company is headquartered in Virginia. Its mission is to provide liquidity, stability, and affordability to the country’s housing market. Every year it helps more than a million people buy or refinance their home, and more than 250,000 first-time homebuyers realize their dreams. The company also provides nearly $4 billion in mortgage funding to support the housing market.

“With Informatica, we’re accelerating our digital transformation by connecting data and applications. Any authorized employee can access clean contact data from Salesforce on their mobile devices and make better decisions.”

Development Tech Lead

Business Need

Ease of implementation and low maintenance overhead.
Ability to expose orchestrations and workflows to Apigee for API management.

Minimal or no manual coding for data management and integration.

Challenges

Create a repository for golden records of borrowers created across the company and abolish redundant and duplicate client information.
Drive digital transformation by integrating golden records with Salesforce and Google Cloud's Apigee API Management Platform to deliver high-quality contact data for downstream consumption.

Synchronize data between siloed applications by providing high quality, trusted contact data with correct address, email, and phone number.

Solutions & Results

Use Informatica Master Data Management (MDM) to master client data from CRM, marketing automation, and identity governance systems.
Integrate Informatica MDM with Salesforce and Apigee using Informatica Intelligent Cloud Services (IICS) with built-in orchestration capabilities.
Helps drive digital transformation by securely connecting data and applications across a cloud environment.

Clean, standardize, and enrich contact data with Informatica Data Quality, using rules to remove “noise”.
Enables better customer experiences by providing contact center employees with complete, consistent, unique, and up-to-date contact records.
Improves data stewardship for loan information, enabling faster, better customer service and better business decisions.

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Products & Services

Informatica Master Data Management

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transform ation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

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Informatica Intelligent Cloud Services

Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.

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