Customer Data Strategies for Dummies

Create customer experiences that matter

Great customer experiences (CX) start with great data. Now more than ever, marketers need to manage and use customer data as a strategic asset.

Turn customer data into your competitive advantage — with clean, trusted and enriched data, you can create the right offers at the right time for the right customers.

Get started with the “Customer Data Strategies for Dummies” guide. You'll learn:

How to create great CX and rethink your customer data
10 principles for an intelligent customer 360 view
Data success stories, including how one company improved marketing campaigns with advanced analytics

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