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Award-winning Salesforce connectivity lets you give users access to the data they need, when they need it.

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How to Use Data to Build Powerful Marketing Campaigns

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Realize the potential of your Salesforce investment

Salesforce is at the heart of your business, but it’s tracking more than just your sales pipeline. It’s being adopted by marketing, operations, services, and beyond. However, for your Salesforce investment to reach its true potential, your customer data has to be integrated across all of your systems, the data needs to be clean and accurate, and users must be able to efficiently access information whenever they need it. Shape your Salesforce integration strategy and tame your data complexity with the market-leading cloud integration platform.

Informatica Cloud’s award-winning point-and-click tools make it easy for any user, regardless of technical expertise, to bring clean, safe, and connected data from any application or data service to any Salesforce cloud. Stop dubious customer data from holding your Salesforce system back.


Salesforce Sales Cloud

Accelerate sales cycles, increase agility, and reduce operating costs by synchronizing your Salesforce Sales Cloud with back-office systems such as SAP, Oracle EBS, Siebel, Microsoft SQL Server, Marketo, NetSuite, Workday, and many others. To learn more about data synchronization and replication see Informatica Cloud Data Integration. To learn about duplicate prevention, hierarchy management, and multi-org coordination, see Informatica Cloud Customer 360 for Salesforce.

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Salesforce Service Cloud

Increase customer satisfaction, streamline support processes, and dramatically improve customer support agent productivity. Use Informatica Cloud to build efficient customer support processes to update case data in real time across Service Cloud, mobile, and on-premises systems. Support agents follow process wizards that automate tasks, eliminate data entry errors, and improve their time-to-resolution statistics. To learn more about real-time application integration for customer service, see Informatica Cloud Application Integration.


Salesforce Marketing Cloud

Increase campaign ROI, improve marketing segmentation, and boost Salesforce Marketing Cloud reporting accuracy. Use Informatica Cloud to synchronize massive amounts of account, contact and lead data between Salesforce Marketing Cloud data extensions, traditional enterprise systems, and enterprise data warehouses. Learn more about how marketers can improve their campaign journeys with the Salesforce Marketing Cloud Connector.

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Salesforce Wave Analytics

Understand your customers like never before with Salesforce Wave Analytics data sets populated with accurate, clean, and consistent data from Informatica Cloud. Wave data sets can be enhanced with information from multiple data sources—such as enterprise data warehouses like Teradata and ERP systems like Oracle or SAP—and blended with data from cloud applications like Netsuite or Workday. See how to benefit from self-service data preparation and a unified 360° of customer data with Informatica for Salesforce Wave Analytics.


Salesforce Financial Services Cloud

Help financial advisors improve their clients’ data-driven investment decisions by delivering data from hundreds of financial systems such as asset management, portfolio management, risk and trust operations, as well as SaaS applications, and enterprise databases into Salesforce Financial Service Cloud. To learn how to get the right financial data to financial advisors for data-driven investment insights, see the Salesforce Financial Services Cloud Connector.

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Salesforce App Cloud

Make your custom Salesforce development more efficient and secure by deploying best practices for Salesforce sandbox management. Use Informatica Cloud to quickly create discrete and referentially intact test data sets. Secure and obfuscate sensitive data by masking fields such as social security and credit card numbers, email addresses, and names. To learn more about best practices, see Informatica Cloud Test Data Management.


Customer Success Stories


Leading business continuity solutions provider uses Informatica Cloud to share relevant and trustworthy Salesforce.com information in real-time.

British Telecom

With Informatica Cloud, British Telecom streamlines and accelerates executive decisions by unifying reporting across nine Salesforce instances and multiple business units.


Misys Global Trade and Risk Management provides banking software that delivers financial risk management to the world’s leading financial institutions. Based in London, Misys is a market leader serving 2,000 banks and financial institutions in more than 130 countries.

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