Product 360: Product information management at scale


Product 360: Key features

Best-in-class product information management fuels an engaging omnichannel product experience.

Automation for smarter collaboration

Streamline product content workflows with intuitive task- and role-based UIs and insightful dashboards.


Manage large volumes of data efficiently with a mature platform designed for complex product data scenarios.

Digital asset management

Automated data processing capabilities to centrally manage complex product data and media assets in any format.

Industry-leading data quality

Embedded, automated quality checks and dashboards to ensure all product data is standardized from the start.

Exchange product data easily

Streamline synchronization of product information through data pools within the Product 360 user interface.

eCommerce solution connectivity

Connect with systems including HCL Commerce, Oracle ATG Commerce, Salesforce Commerce Cloud, Google, and Amazon.


See what others are saying about Product 360

We’re honored to be named a Gartner Customers’ Choice 2020 for Master Data Management Solutions.

Gartner Peer Insights

Gartner verifies every review published on its peer-driven platform, ensuring you get real opinions from real enterprise users.


“Highly flexible for onboarding of data from different sources and able to deliver data on all channels without the need for external programmers in most cases.” 

Head of Product Information Center

Retail Industry

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.


Deliver an engaging product
experience, everywhere

Product 360 can drive next-generation omnichannel product experiences, increase productivity, and streamline compliance.

  • Enable omnichannel commerce
  • Launch products faster
  • Improve team productivity

Deliver trusted, rich, and relevant product content across channels

Customers expect tailored, connected interactions. Trusted product information ensures you deliver a positive brand experience every time. 

BMW Group extends its brand experience with master data.

Introduce products up to 10x faster with Product 360

Easy collaboration on product information and automated workflows—plus a 360-view of content—speed up product introductions across digital channels. 

Hubo gets new products online 10x faster with Product 360.

Boost productivity and reduce costs with automation

Some Product 360 customers report tripling their output with automated workflows; others have reduced workload for data stewards by 50%.

See how Saint-Gobain improved CX and sales conversions with 3x faster quotes.

IDC MarketScape 2021 Vendor Assessment: PIM for Commerce

Informatica Named a Leader in Product Information Management
IDC MarketScape 2021 Vendor Assessment: PIM for Commerce

Analyst Reports, eBooks, and More

Recommended Product Information Management resources


Five Ways to Enhance Product Experience

Solution Brief

Informatica MDM - Product 360

Solution Brief

MDM – Product 360 Certified for Salesforce Commerce Cloud


5 Digital Commerce Facts + How PxM Helps Succeed in the New Normal


Product Information Management Workbook



Build your product information management strategy 

Start small and grow fast—in the cloud or on-premises—by mastering business-critical data with Informatica solutions.

Customer Data Platform

Understand prospects and customers with a contextual view of all data.

Customer 360

Discover how to strategically manage, visually explore and securely share customer data to deliver great customer experience.

Supplier 360

Streamline vendor & supplier information management with a single, trusted data source.

Finance 360

Cloud-based finance data management for business user self-service

GSDN-GS1 Solution

The Informatica GDSN Accelerator is an add-on to Product 360 that synchronizes product data based on GS1 standards.

Are you ready to accelerate your business? 

Let’s Go

Business colleagues using a product information management solution | Informatica

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.