Identifying profitable policyholders then building strategies to retain and grow them, whilst attracting the right profile of new customers, is important to any Insurance institution. Understanding the Customer Journey and taking the right actions (Next Best Action), or making the right offer (Next Best Offer), to that customer or prospect, in an omni-channel world, is a high priority activity for Marketing. This requires having high quality and trusted policyholder, contact, business and/or personal relationship, and interaction information about policyholders you wish to sell more to or prospects you look acquire.
In many Insurance institutions, the data required to support customer acquisition marketing, customer onboarding, or the promotion of new products to expand up-sell and cross-sell opportunities is often incorrect, out of date, or not available when the sales and marketing analytics and processes need it. Using this same data for targeted win-back campaigns reduces the likelihood of success.
Informatica Intelligent Data Platform (IDP) enables Insurance institutions to simplify and improve he client onboarding processes, expand their understanding of existing policyholder relationships across traditional business silos, improve customer acquisition and up-sell/cross-sell marketing responses and lowers the cost of sales and marketing. Our solutions enable companies to: