To streamline operations, retailers must focus on improving the multichannel shopping experience to boost customer satisfaction, retention, and loyalty. Yet the customer data required to do so is often low quality and inconsistent across retail applications, including CRM, POS, and e-commerce.
Without a trustworthy, 360-degree view of your customer data—including information about their preferred products and channels—gaining valuable consumer insights is challenging. This keeps you from making informed decisions about your customers and improving cross-sell and up-sell offers, marketing promotions, and customer service.
The Informatica solution for multichannel customer data management enriches customer analytics and operations with data to help you deliver consistent, personalized shopping experiences and increase customer loyalty. It provides 360-degree views of customers and their households, social network relationships, and product and channel preferences.
Using this solution, retailers can:
Unlike other master data management offerings, the Informatica solution for multichannel customer data management provides a retail industry-specific data model that adapts to evolving requirements, enables quicker implementation, and accelerates time to value. It allows you to deliver consistent and personalized shopping experiences to your customers.