Condé Nast

Condé Nast is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, GQ, The New Yorker, Vanity Fair and Vogue. It also has four business-to-business publications, 27 websites and more than 50 apps for mobile and tablet devices.

 “Informatica Data Quality helps transform Condé Nast from a ‘data as a nuisance’ company to a ‘data as an asset’ company.”

Justin Glatz

Director of Business Intelligence, Condé Nast
Business Need
  • A shift to Internet-based content, coupled with more subscribers choosing mobile platforms, is providing new revenue opportunities—but it has resulted in a fragmented set of audiences. On-line and print customer data was scattered across multiple systems.
  • To sell content to these omnichannel audiences, Condé Nast needed to understand who the content subscribers were, their preferences, location, and behavior.
  • The company was challenged to improve the quality of customer address data, remove duplicate postal addresses, and apply geo-coordinates to address data.
  • This process needed to run frequently in order to match customers across different Condé Nast publications, match on-line customers with print customers and identify their geo-location.
Solutions & Results
  • Deployed Informatica to integrate data from diverse sources in various formats and build accurate customer knowledge across multiple media titles and channels.
  • Helped cross-sell and up-sell complementary publishing titles and services.
  • Ensured high standard of accuracy and quality in customer data.
  • Supported company in drive to increase direct revenues from 20% to 30%.
  • Created lifetime opportunity to sell, merchandize, and promote premium media brands.
  • Increased customer base and drove revenue growth.
  • Enabled geo-location for more effective customer targeting.

Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Informatica Data Quality

Provides projects and initiatives with clean, high-quality data regardless of size, data format, platform, or technology.

Success Stories

read more success stories