Formed through the merger of five regional, Coop groups, Coop Alleanza 3.0 is Europe’s largest food retail cooperative, with 2,700,000 members and 430 stores across 12 regions of Italy. The group also includes companies such as Alleanza Digital, which supported the e-commerce launch of Coop Alleanza 3.0.
“For us, data is capital. It enables us to be proactive and in responding to market developments and optimize performance. However, getting complete, clean data on which to base business decisions requires an effective information management strategy.”
Andrea Furegon