Elkjøp

Become the best retailer in the world by moving from an organization focused on selling products to one focused on providing the best customer shopping experience.

Release new products and services to market faster on both online and offline channels.

Track in-store and online purchases to better understand customers’ buying behaviors.

Provide customers complete and correct information during the research and buying process (such as detailed product specifications) to inform purchases in-store and online.

Establish a firm foundation for Elkjop’s digital strategy to increase marketing campaign effectiveness.

Make a master repository of product data attributes available to applications including the wholesale SAP and Point of Sales systems, poster printing and all Elkjop websites.

Improved accuracy and completeness of product data on Elkjop.com resulting in reduced customer complaints and fewer returns.

Ensured better, consistent customer experience across store, catalog promotions and online sales channels.

Reduced time to market by up to 60% by decreasing time to onboard new online product information from several hours to only a few minutes.

Reduced the number of duplicate or inaccurate products online by 20% due to inherent bad data quality issues.

Increased efficiency of product on-boarding and better possibilities to maintain sales channels such as web, mobile and in-store with product information.

Reduced manual process efforts with automated email marketing campaigns.