Global Car Rental Company

This Informatica customer is a global leader in the car rental industry.

“We found that Informatica Multidomain MDM was the only solution that could meet the complexity and demands of our data-driven transformation.”

Master Data Leader

Global Car Rental Company
Goals
  • Drive global, data-driven digital transformation to grow revenue by streamlining vehicle reservations, rentals, sales, and fleet management
  • Improve data quality and governance and leverage data as an asset to improve forecasting models, and reduce costs
  • Offer convenient and positive rental experiences to more than 100 million consumers and business customers around the world
Solutions & Results
  • Create a global single source of truth about customers, locations of vehicles, and financials with Informatica Master Data Management
  • Use embedded data integration and data quality to quickly acquire data, make any required corrections, and apply governance processes
  • Improves B2B and B2C customer satisfaction, helping the business retain customers, grow loyalty and market share in a highly competitive industry
  • Provide a single view of customers and their interactions across brands, with the ability to identify consumer household and business subsidiary information
  • Enabled eight figures of revenue growth with a single source of information for customers, financials, and vehicle data
  • Empowers the business to use high-quality, governed data to offer new services, reduce risk, and lower operating costs

Products & Services

Informatica Multidomain MDM:

A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transformation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.

Informatica MDM – Customer 360:

End-to-end customer data management begins with a configurable customer MDM solution designed to create great customer data

Informatica Multidomain MDM, Informatica Reference Data Management Accelerator:

Native cloud master data management (MDM) solution preconfigured for managing reference data. Unlock the true value of reference data sets by centrally defining, managing, governing, and sharing.