Grupo Martí

Grupo Martí is a leading sporting goods retailer, offering apparel, footwear, and equipment for a variety of sports. In addition to operating 213 retail outlets and multi-brand stores across Latin America, Grupo Martí runs a chain of fitness clubs, and offers sporting event planning services. Headquartered in Mexico City, Grupo Martí was founded in 1981.

“Our investment in Informatica enables us to accelerate value across the business, for all users. With timely, quality data, we can better support customers in their quest for a healthy lifestyle.”

Alejandro Oropeza

CIO, Grupo Martí

Business Need

Improve retail decision-making with timely, accurate data
Gain timely visibility to in-store and distribution center inventory for enhanced customer experience

Increase efficiency of merchandising operations and other core business processes

Challenges

Integrate data between 20 legacy systems and new platforms
Provide highly available and accurate data

Reduce time required for data extraction and distribution

Solutions & Results

Informatica PowerCenter connects both legacy and modern systems to deliver timely, accurate data
Reduce purchase order processing time for sporting goods from one week to one day

Enhance in-store customer service with rapid exchange of inventory data
Improve access to quality data across business functions for enhanced retail decision making

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