Grupo Martí is a leading sporting goods retailer, offering apparel, footwear, and equipment for a variety of sports. In addition to operating 213 retail outlets and multi-brand stores across Latin America, Grupo Martí runs a chain of fitness clubs, and offers sporting event planning services. Headquartered in Mexico City, Grupo Martí was founded in 1981.
“Our investment in Informatica enables us to accelerate value across the business, for all users. With timely, quality data, we can better support customers in their quest for a healthy lifestyle.”
Alejandro Oropeza
Business Need
- Improve retail decision-making with timely, accurate data
- Gain timely visibility to in-store and distribution center inventory for enhanced customer experience
- Increase efficiency of merchandising operations and other core business processes
Challenges
- Integrate data between 20 legacy systems and new platforms
- Provide highly available and accurate data
- Reduce time required for data extraction and distribution
Solutions & Results
- Informatica PowerCenter connects both legacy and modern systems to deliver timely, accurate data
- Reduce purchase order processing time for sporting goods from one week to one day
- Enhance in-store customer service with rapid exchange of inventory data
- Improve access to quality data across business functions for enhanced retail decision making
