This Public Financial Services Company is headquartered in Virginia. Its mission is to provide liquidity, stability, and affordability to the country’s housing market. Every year it helps more than a million people buy or refinance their home, and more than 250,000 first-time homebuyers realize their dreams. The company also provides nearly $4 billion in mortgage funding to support the housing market.
“With Informatica, we’re accelerating our digital transformation by connecting data and applications. Any authorized employee can access clean contact data from Salesforce on their mobile devices and make better decisions.”
Business Need
- Ease of implementation and low maintenance overhead.
- Ability to expose orchestrations and workflows to Apigee for API management.
- Minimal or no manual coding for data management and integration.
Challenges
- Create a repository for golden records of borrowers created across the company and abolish redundant and duplicate client information.
- Drive digital transformation by integrating golden records with Salesforce and Google Cloud's Apigee API Management Platform to deliver high-quality contact data for downstream consumption.
- Synchronize data between siloed applications by providing high quality, trusted contact data with correct address, email, and phone number.
Solutions & Results
- Use Informatica Master Data Management (MDM) to master client data from CRM, marketing automation, and identity governance systems.
- Integrate Informatica MDM with Salesforce and Apigee using Informatica Intelligent Cloud Services (IICS) with built-in orchestration capabilities.
- Helps drive digital transformation by securely connecting data and applications across a cloud environment.
- Clean, standardize, and enrich contact data with Informatica Data Quality, using rules to remove “noise”.
- Enables better customer experiences by providing contact center employees with complete, consistent, unique, and up-to-date contact records.
- Improves data stewardship for loan information, enabling faster, better customer service and better business decisions.
Products & Services
Informatica Master Data Management
A master data management solution is the glue that binds your systems and information together. It’s the single source of truth for your data-driven digital transform ation, providing trusted, accurate, complete data for your customer experience program, marketing and sales operations, omnichannel retailing, supply chain optimization, governance efforts, compliance initiatives, and more.
Informatica Intelligent Cloud Services
Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.
Informatica Cloud Data Integration
Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.
Informatica Data Quality
Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.
Informatica Cloud Application Integration
Accelerate your business, drive innovation, and create efficiencies by intelligently connecting any app, any data, anywhere, at any speed.
Informatica PowerCenter
Support the entire data integration lifecycle, from jumpstarting the first project to ensuring successful mission-critical enterprise deployments.
Informatica Metadata Manager
Build a common foundation of active metadata to bring business and IT users together
