RENT A CAR is a key player in car rental and utility rental operating in France, offering a wide choice of vehicles distributed across a network of nearly 500 car rental agencies and relay points.
“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”
Business Need
- Integrate with legacy ERP and e-commerce platforms
- Customize Informatica MDM without using external integrators
- Avoid duplicate data and “spaghetti architecture”
Challenges
- Build digital trust with customers while offering new app-driven, self-service options for vehicle rentals
- Prepare for upcoming industry disruptions such as connected cars and vehicle analytics
- Support digital transformation and new business initiatives around mobility and dynamic rental pricing
Solutions & Results
- Engage Informatica Professional Services to deploy Informatica Master Data Management
- Lay the foundation to meet future business requirements with a single view of data
- Use Informatica MDM to unlock the value of customer data with a 360-degree view of customer relationships
Products & Services
Informatica Professional Services
Provides a full range of professional services based on Informatica’s proven implementation methodology
