The UK’s oldest automotive association, RAC provides more than 7 million members with a comprehensive range of services, from roadside assistance to financing, insurance, and travel information. To protect its century-old brand and improve its services, RAC wanted to integrate all of its customer data in a single database.
“Informatica’s PowerCenter ETL tool has been a technological cornerstone of RAC's Data Warehouse project; it has provided efficient extraction of disparate data sources, the application of complex business rules in the transformation mappings, and highly performant loading of the transformed data into the target database.”
Andrew Urbanski
Business Need
- Build a group-wide understanding of the value of individual customer relationships.
- Modernize systems: main membership database was nine years old and there was no data feedback loop.
- Connect customer databases, market channel and business processes.
Challenges
- Consolidate information from 14 different data sources.
- Give end users right-time access to data without IT intervention.
- Create a single, integrated view of customer relationships.
Solutions & Results
- Shortened reporting time from days to minutes.
- Targeted cross-sell and upsell opportunities more accurately.
- Raised travel insurance renewal rate from 5% to 25%.
- Improved customer service for competitive advantage.
Products & Services
Informatica PowerCenter
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.
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