RBC Wealth Management

In the United States, RBC Wealth Management operates as a division of RBC Capital Markets, a subsidiary of Royal Bank of Canada. Founded in 1909, RBC Capital Markets is a member of the New York Stock Exchange, the Financial Industry Regulatory Authority, the Securities Investor Protection Corporation, and other major securities exchanges. RBC Wealth Management U.S. has $353 billion in total client assets with approximately 1,800 financial advisors operating in 200 locations in 42 states.

“We wanted to get a broader view of our clients to enable a next-generation digital experience, and Informatica MDM allowed us to do that.”

Nate Parlin

Director of Entity Master & Account Opening and Servicing, RBC Wealth Management

Business Need

Expedite client onboarding and collaboration
Create trusted information about clients, their households, beneficiaries, and trusts

Enable a better wealth planning experience for clients

Goals

Enhance the digital experience for clients and financial advisors by obtaining a single view of customers across separate business product platforms
Govern, centralize, and standardize reference data sets to help improve operational efficiency, reporting, and compliance

Modernize to improve client communications and outreach by providing consistent, accurate, current, and reliable client information

Solutions & Results

Informatica Master Data Management (MDM) with embedded Informatica Data Quality improves the integrity and accessibility of client data
Informatica Reference Data Management Accelerator manages the complete lifecycle of reference data sets
Increases the overall quality and completeness of client data to improve service experiences

Informatica Data as a Service (DaaS) verifies and enriches customer email, phone, and address information
Provides a better financial management experience for clients and financial advisors; reduces client onboarding process from days to minutes
Improves operational efficiency, reporting, and compliance by establishing consistent enterprise standards for reference data

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Products & Services

Informatica Data Quality

Ensure end-to-end support for growing data quality needs across users and data types with AI-driven automation.

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Informatica Data as a Service

Data as a Service (DaaS) helps organizations of all sizes verify and enrich their data so they can confidently engage with their customers. With customer experience and engagement a top focus across all industries, ensure that messages and products make it to their intended targets via postal mail, email, or phone.

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