Vita Coco

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When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries.

“Having a flexible integration platform like Informatica Intelligent Cloud Services is necessary for us to stay in business, and it’s fueling a lot of our growth.”

Justin Glatz

Global Head of IT, Vita Coco
Business Need
  • Integrate customer and product data quickly to keep pace with a startup-style business velocity
  • Position company for cloud and future data integration needs
  • Improve data management practices for security and re-use
Challenges
  • Prepare for growth by unifying systems and data to make better use of data as a strategic asset
  • Drive business growth by analyzing downstream, product sales performance data from distributors and customers to ensure stock and drive sales.
  • Gain a consistent, trusted, and timely view of data that follows coconuts from plant to factory to consumer
Solutions & Results
  • Integrate retail scan data, supply chain and logistics data, and depletion data with Informatica Intelligent Cloud Services, Informatica’s iPaaS solution
  • Use Informatica Cloud Data Integration to accept depletion, scan, and sales data from partners in a variety of formats
  • Keeps data consistent between Vita Coco’s brands to improve business agility
  • Leverage pre-built Informatica Cloud Connectors for flat files, file processor, Microsoft SQL Server, SAP, and REST Web Services
  • Improves the execution of trade promotions and sales operations while optimizing product pricing and supply chain efficiency, as company grows
  • Helps increase sales by working with distributors to adjust regional promotions and processes

Products & Services

클라우드 서비스

중요한 종합 클라우드 데이터 관리 및 마이크로서비스 아키텍처를 포함하도록 iPaaS를 재설계합니다.

Cloud Data Integration

Realize automated, high-performance, multi-cloud data integration at scale.

When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries.

“Having a flexible integration platform like Informatica Intelligent Cloud Services is necessary for us to stay in business, and it’s fueling a lot of our growth.”

Justin Glatz

Global Head of IT, Vita Coco
Business Need
  • Integrate customer and product data quickly to keep pace with a startup-style business velocity
  • Position company for cloud and future data integration needs
  • Improve data management practices for security and re-use
Challenges
  • Prepare for growth by unifying systems and data to make better use of data as a strategic asset
  • Drive business growth by analyzing downstream, product sales performance data from distributors and customers to ensure stock and drive sales.
  • Gain a consistent, trusted, and timely view of data that follows coconuts from plant to factory to consumer
Solutions & Results
  • Integrate retail scan data, supply chain and logistics data, and depletion data with Informatica Intelligent Cloud Services, Informatica’s iPaaS solution
  • Use Informatica Cloud Data Integration to accept depletion, scan, and sales data from partners in a variety of formats
  • Keeps data consistent between Vita Coco’s brands to improve business agility
  • Leverage pre-built Informatica Cloud Connectors for flat files, file processor, Microsoft SQL Server, SAP, and REST Web Services
  • Improves the execution of trade promotions and sales operations while optimizing product pricing and supply chain efficiency, as company grows
  • Helps increase sales by working with distributors to adjust regional promotions and processes

Products & Services

클라우드 서비스

중요한 종합 클라우드 데이터 관리 및 마이크로서비스 아키텍처를 포함하도록 iPaaS를 재설계합니다.

Cloud Data Integration

Realize automated, high-performance, multi-cloud data integration at scale.