Discover How Leading Marketers Drive Customer Engagement With Data
Personalizing the customer experience is a top priority for 66 percent of B2B marketers. But how can you achieve it in the most effective way?
In “Personalization Strategies for Data-Driven B2B Marketers,” research conducted by Ascend2 and Informatica reveals how leading marketers use their personalization strategies to combine data and technology in a meaningful way.
In this benchmark report, you will learn:
- The biggest barriers to data-driven marketing success
- The most effective tactics used in B2B marketing personalization
- What marketing influencers are doing to engage their customers
Download “Personalization Strategies for Data-Driven B2B Marketers” and start applying these tactics to your next campaigns.