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Personalization Strategies for Data-Driven
B2B Marketers

Discover How Leading Marketers Drive Customer Engagement With Data

Personalizing the customer experience is a top priority for 66 percent of B2B marketers. But how can you achieve it in the most effective way?

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In “Personalization Strategies for Data-Driven B2B Marketers,” research conducted by Ascend2 and Informatica reveals how leading marketers use their personalization strategies to combine data and technology in a meaningful way.

In this benchmark report, you will learn:

  • The biggest barriers to data-driven marketing success
  • The most effective tactics used in B2B marketing personalization
  • What marketing influencers are doing to engage their customers

Download “Personalization Strategies for Data-Driven B2B Marketers” and start applying these tactics to your next campaigns.