SulAmerica Seguros

Established in 1895, Brazil’s largest independent insurance company, SulAmerica Seguros needed to create a blueprint and a roadmap capable of supporting new business needs. Goals: increase the efficiency of marketing - producing faster retention and new customer campaigns - and improve customer service through a hybrid, unified, fast and low cost architecture. With Informatica MDM – Customer 360, SulAmerica is able to provide a single version of truth for customer data from 16 different sources and now has a trusted 360 degree view of customers across all lines of business. Simultaneously, SulAmerica is gradually reducing IT costs and improving on customer insights for enhanced segmentation for targeted selling in order to enable cross-sell and up-sell opportunities. As a result, SulAmerica is entering in a new relationship with customers, brokers, and suppliers that is bringing about a cultural transformation and igniting a market differentiation.