Bouwmaat is the wholesaler for building materials. From their product range and their service to the opening hours of their 46 branch outlets in the Netherlands: everything contributes to ensuring that every professional in construction, renovation and maintenance can perform their work as efficiently as possible.

“Customers can have items delivered anywhere they wish, or pick them up at an outlet. That’s what we mean by ‘build everything smarter.”

— Bernard Verburg, Director, Bouwmaat Nederland B.V.


Business Need

Making the product range from 46 outlets available for all sales channels with complete product information

Launch new online store

Improve customer loyalty & satisfaction



Harmonize the existing bouwmaat.nl website with the digital catalog

Retrieve the recorded customer data

Add a new payment option so customers can also pay online by credit card


Solutions & Results

Same product information for all sales channels from a single source

Sales boost through ease of navigation and complete product information

Increased customer satisfaction


Products & Services

Informatica Product Information Management

Combines product information management with robust capabilities in data integration and governance. As a single repository of all product data for distribution in all sales channels, Informatica PIM provides a cohesive, centralized platform for all channel commerce.

Success Stories

Saint Gobain

Constructing a Digital Transformation: Saint-Gobain Streamlines the Building Supply Customer Journey


Geiger used Informatica PIM to create a cohesive, centralized platform for omnichannel commerce


Citrix uses Informatica solutions to gain complete customer insight on all products