Located in Waterbury, Connecticut, this retailer has provided customers with a broad selection of hand tools, power tools, woodworking machinery, and accessories from top manufacturers since 1979.
“Informatica MDM – Product 360 gives us the means to transform our company into a true omnichannel retailer. We can easily write rules to make sure products are represented in the right quantities and categories.”
Owner
Goals
- Transform omnichannel strategy by onboarding product information quickly from any data source, including ERP system and data warehouse.
- Launch and update new products faster across all sales channels and customer engagement points.
- Publish high-quality, up-to-date product information to improve customer satisfaction, reduce call volume, and minimize product returns.
Products & Services
Informatica MDM – Product 360
Manage complex product content across distribution channels and at scale.
