Creating a Better and More Effective Customer 360 Data Strategy
Are you getting the most from your customer data? To compete in today’s dynamic markets, organizations must build sustainable, enterprise-wide Customer 360 data strategies.
Download the Eckerson Group’s white paper, “A Maturity Model for Customer 360 Data Strategies: Unifying, Analyzing and Governing Customer Data,” to assess and improve your organization’s Customer 360 data management strategy:
- Why marketing and data teams need integrated and consistent views of the customer
- How sales and marketing teams can use the same 360-degree view of the customer to improve satisfaction and loyalty
- Best practices for unifying diverse datasets and managing quality with AI and machine learning