Deliver great customer experience
A trusted 360-degree customer view delivered through AI and machine learning helps you engage customers more authentically and discover more relevant insights from billions of data points for exceptional experiences.
KEY BENEFITS: Customer Experience
Great customer experience starts with data
Fuel sales, marketing, service, and other business teams with great data
CUSTOMER SUCCESS
RENT A CAR drives customer satisfaction with a 360 customer view
“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”
Goal
Build digital trust with customers while offering new app-driven, self-service options for rentals
Solution
Understand customer preferences and history better to create a more personalized rental process
Results
Use Informatica MDM to unlock the value of data with a 360-degree view of customer relationships
ANALYST REPORTS, EBOOKS AND MORE
Recommended Customer Engagement resources
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Create your own modern 360 customer view with Informatica. See how.
