Engage Customers

Fuel relevant, personalized engagement with intelligent insights for the next best customer experience.

AI-powered Data Management with Customer 360 Insights

What happens when you combine the power of the Informatica Intelligent Data Platform and master data management with AllSight’s innovative approach to customer data? You can deliver a trusted, complete, and relevant view of customer data with actionable insights for your business. That means you can understand your customers better than ever before—and deliver the seamless, personalized experience customers demand.


Engage intelligently

An engaged customer is a loyal one. With a 360 view of your customers, you can deliver relevant, authentic interactions that deepen relationships. Add AI and machine learning to automate and synthesize billions of data points, and you’ll uncover the actionable insights you need to transform customer experience.

Modernize your marketing

Elevate your marketing strategies by anticipating customers’ wants and needs, then taking informed actions. An intelligent 360 view of customers delivers information in context so you can tailor communications to an individual’s interests and create frictionless omnichannel experiences that increase conversions across the buyer’s journey.


Focus your sales force

To effectively engage with customers, sales teams need to know a lot about them: how to reach them, where they’re located, what their preferences are, what they’ve purchased, and more. An intelligent 360 view lets sales teams focus on the up-sell and cross-sell opportunities with the greatest potential and fully engage in customer-focused conversations and activities.

Put customers at the center of your service

Customer-centric companies commit to building and maintaining their relationships with customers. They can anticipate and resolve issues quickly, professionally, and decisively because their intelligent 360 customer view creates a trusted customer profile that includes useful information like products and purchases, issues, and service calls.

Power great customer experiences


Customer Success Stories


RENT A CAR Shifts Digital Transformation into Gear with New Self-Service Options


PayPal reduced time spent collecting, manipulating, administering and reconciling finance master data in favor of time spent creating value through data analysis and analytics.

M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence.

Related Solutions

Deliver Single View of Business-Critical Data

Provide a trusted view of all data to ensure that decisions and processes leverage the best available information.

Create a Unique Omnichannel Experience

Fuel all sales channels with consistent, rich, accurate data for an informed and engaging customer experience.

Simplify Supplier Information Management

Centrally manage supplier relationships, ensure compliance, and assess performance and risk.

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