Cloud MDM - Customer 360 for Salesforce

Integrated data management to maximize the capabilities of Salesforce.

Keep your data clean

Informatica Cloud MDM - Customer 360 for Salesforce eradicates duplicate, inaccurate, and incomplete account, person, and contact records. It provides clean, trusted data and a real-time view into the quality and completeness of your Salesforce data through a user-friendly interface. It verifies email, phone, and address information, eliminates duplicates at point of entry, and automatically detects and corrects erroneous data found in your Salesforce organization.


Build smarter customer relationships

Informatica Cloud MDM - Customer 360 for Salesforce allows for a more complete view of your customers and prospects with integrated master data management (MDM). It automatically consolidates customer data within Salesforce from multiple cloud and on-premises systems, such as SAP, Oracle EBS, Eloqua, Marketo, and NetSuite. With enriched customer records in Salesforce, it gives your business users the trusted single view of customers they need to focus on building smarter relationships.

Manage numerous account structures

Informatica Cloud MDM – Customer 360 for Salesforce manages multi-dimensional hierarchies. It tailors your views of customer data to meet the different needs of your organization: finance and billing, sales, marketing, legal, and so on. It makes it easier for your teams to identify white space opportunities, create highly relevant up-sell and cross-sell campaigns, and assess how to best interact with customers.


Coordinate across multiple orgs

Informatica Cloud MDM - Customer 360 for Salesforce coordinates multiple Salesforce organizations to support how you go to market. It allows flexibility to either roll-up your data and reporting for sales, marketing, and services into a single global reporting hub, or deploy a master sub org to manage and synchronize business processes across the enterprise. It enables global visibility into your multiple Salesforce organizations used by different lines of business, product teams, or regions.