Things to Consider with Salesforce Data and App Integration

Data is critical, and Salesforce is at the head of the CRM pack. Integrating siloed data provides greater insights and helps to achieve a 360-degree view of customers.

“Informatica Customer 360 helps us fulfill our customer experience vision, improve marketing precision, and increase overall customer satisfaction.”

Terry Britt

Manager Enterprise Data Team, Camping World

Provide the best customer experience by having the best data.

Build smarter customer relationships

Enhancing Salesforce data with data from multiple cloud applications and on-premises systems—such as SAP, Oracle EBS, Oracle Eloqua, Marketo, and NetSuite—gives you a trusted, holistic view of your customer.

Extend your multi-cloud architecture

Have multiple Salesforce orgs or a lot of endpoints? Simplify and optimize your multi-cloud data integration by synchronizing front- and back-office systems and matching and linking data across data sources.

Keep your data clean

Informatica Cloud MDM - Customer 360 for Salesforce eradicates duplicate, inaccurate, and incomplete account, person, and contact records.

Salesforce Marketing Cloud Connector

Synchronize massive amounts of account, contact, and lead data between Salesforce Marketing Cloud and a variety of on-premises databases and systems, cloud applications, and cloud services.

Salesforce Financial Services Cloud

Informatica Intelligent Cloud Services integrates the Salesforce Financial Services Cloud with core back-end systems such as asset and portfolio management, risk and trust operations, to make better, data-driven investment decisions.

Salesforce Einstein Analytics Connector

Use the Informatica Salesforce Einstein Analytics Connector to provide Einstein Analytics with real-time data to better understand your prospects and customers.

The right data for the best customer experience.

Explore resources

White Paper

10 Tips for Better Salesforce Reporting

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White Paper

10 Tips for Better Salesforce Reporting

READ NOW

30-minute Guide to Multi-Cloud/Hybrid API and Application Integration

LEARN MORE

30-minute Guide to Multi-Cloud/Hybrid API and Application Integration

LEARN MORE

Data Sheet

Informatica Intelligent Cloud Services for Salesforce

DOWNLOAD NOW

Data Sheet

Informatica Intelligent Cloud Services for Salesforce

Data Sheet

Informatica Intelligent Cloud Services for Salesforce: Higher Ed

DOWNLOAD NOW

Data Sheet

Informatica Intelligent Cloud Services for Salesforce: Higher Ed

Check out Informatica Cloud MDM Customer 360 on the AppExchange