A global leader in scientific, technical, and medical publishing, Elsevier produces both print journals and a full-text database containing more than seven million articles. The publisher wanted to integrate its print and digital subscriber records to create a comprehensive, accurate view of its customer base for improved billing and customer service.

Challenges

  • Combine multiple fulfillment systems around the world
  • Streamline product pricing and delivery
  • Increase customer satisfaction
Because the addresses are international, they can come in multiple languages. Informatica's identity resolution technology handles the multiple languages very well, so we didn't have to duplicate that expertise in-house.
— Susan Knight
General Manager, Quality and Analytics
Elsevier

Results

  • Created master customer database
  • Automated process of finding and eliminating duplicate customer records
  • Ensured timely delivery and correct invoices

Technologies Used