Europe's leading online shopping club, vente-privée.com (the name means "private sale") offers brief, exclusive bargains on name-brand items ranging from designer clothes to home electronics. With 6.5 million members in five European countries, the company must be able to track demand, inventory levels, turnover, and profit margins both in real time and over longer periods.

Challenges

  • Track millions of orders in real time to optimize stock levels across five countries
  • Turn customer data into business intelligence for marketing campaigns
  • Monitor operations over time
The Informatica real-time capabilities enable us to track millions of online visitors per day. This is a key component of our online sales strategy to increase profit margins, revenue growth, and global customer satisfaction.
— Bruno Hocq
CIO
vente-privée.com

Results

  • Fivefold growth in types of data tracked in real time
  • Optimized stock control
  • Increased revenues and profits

Technologies Used