c07-customer-stories

Emerald Expositions

Emerald Expositions, the largest operator of business-to-business trade shows in the United States, operates shows in all of the industries mentioned above, as well as many others.

“Our mandate is to deliver the right tradeshow marketing options to clients, which means the business always wants faster turnaround times and more accurate data.”

— Michael Vo, Director, Emerald Expositions

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Business Need

Provide a seamless user experience by connecting fragmented processes

Deliver integrations faster and with more accurate data

Create a foundation for predictive analytics

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Challenges

Reduce manual workflows and enhance efficiency for business units

Eliminate manual processes and improve business analytics for sales and marketing staff

Standardize reporting across 50+ trade shows while saving time for IT

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Solutions & Results

Bring in data from various sources using Informatica Intelligent Cloud Services

Integrates order entry system with Salesforce for centralized data management

Enables predictive analytics while eliminating the need for customized SQL commands

Helped sales and marketing improve efficiency and increase revenues

Improved accuracy for operational reporting and business analytics

Reduced total cost of ownership for IT

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Products & Services

Informatica Intelligent Cloud Services

A next-generation iPaaS, reimagined for new hybrid data management challenges with a microservices architecture.

Informatica Cloud Application Integration

Reimagine your data, API, and application integration in a multi-cloud and hybrid world

Success Stories

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