c07-customer-stories

FMG Suite

FMG Suite is the industry’s leading automated marketing platform for financial professionals. The company provides an all-in-one integrated suite of marketing tools built to help customers succeed. Using one streamlined platform, FMG Suite helps build online presence, nourish client relationships, and drive new business. For more information, visit www.fmgsuite.com

 “With Informatica, we are able to show measurable results in downstream sales that demonstrate value.”

— Tyler McConvill, VP of Marketing, FMG Suite

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Business Need

Improve overall health of the company’s data

Partner with an organization to assist in data hygiene that offers valuable industry perspectives

Maintain security as a priority

Demonstrate value across the organization

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Challenges

Seek a data partner the company can trust

Mature the company’s data implementation as it grows

Improve data hygiene

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Solutions & Results

Used Informatica Data as a Service to reduce the cost per lead

Backchecked list providers to ensure email accuracy

Improved data hygiene by increasing email deliverability

Established a meaningful relationship with a vendor that FMG Suite can trust and expand with as the company grows

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Products & Services

Data as a Service

Confidently engage with your customers using verified and enriched contact data.

Success Stories

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GuideSpark

GuideSpark uses Informatica Data as a Service Email Verification Plus Hygiene to improve database health, cleanse email address quality, and ensure it minimizes the risk of falling into spam traps.

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JLL

JLL Delivers Marketing Intelligence for Commercial Real Estate Investing.

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RingCentral

Informatica Email Verification Plus Hygiene helping RingCentral nurture leads and stay in touch with existing customers