c07-customer-stories

PDI

PDI, Inc. provides sales and marketing commercialization services for established and emerging biopharmaceutical companies.

“Without Informatica Cloud, PDI’s sales teams would be working blind. This flexible, easy-to-use SaaS-based integration service is helping the company achieve a significant return on data, drive sales in areas that were otherwise down, and increase margins by eliminating on-premise integration technology.”

—Jo Ann Saitta, Vice President, PDI, Inc.

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Business Need

Enable PDI to put potential to work by making sales decisions based on accurate, up-to-date view of sales data, including sample reconciliation, prescriber validation, and payroll.

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Challenges

Increase value of data by streamlining and accelerating decision making.

Automate the replication of Salesforce CRM data collected in the cloud daily to a reliable and secure reporting infrastructure.

Optimize value of data by ensuring reporting data is accurate, complete, and up to date.

Adopt a 100% software as a service (SaaS) integration solution aligned with PDI’s mission to embrace cloud technology where possible.

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Solutions & Results

Significantly reduced migration costs from legacy system to Salesforce.

Lowered costs of archiving legacy system data by about two thirds.

Cut sales reporting latency from one month to one day, resulting in more agile—sometimes real-time—sales decision making.

Helped PDI target, acquire, and service more customers for biopharmaceutical sales and marketing programs.

Ensured sales teams have up-to-date, shared view of their performance, achievements against objectives, pharmaceutical product sales metrics, and other information.

Deployed in four weeks.

Integration completed entirely in the cloud, for fast, cost-efficient, and low-risk implementation.

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Technologies Used

Informatica Cloud

Integrate cloud-based applications and on-premise databases and applications data quickly and easily.

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