Project Management Institute (PMI)
Project Management Institute (PMI) is the world's leading association for the project management profession.
“Informatica MDM – Customer 360 plays a critical role in our business and digital transformation, helping us deliver the customer experience that younger generations of professionals expect.”
—Lance Dionne, Data Quality and Master Data Lead, Project Management Institute
Business Need
Build better member profiles to increase engagement and value
Use a cloud solution to speed deployment and reduce costs
Support CRM modernization within 90 days
Challenges
Deliver a valuable, engaging, and personalized member experience by better understanding our members
Streamline acquisition and application integrations to accelerate PMI's business and digital transformation
Capture member demographics to provide relevant services and offer in-person services located in proximity to members
Solutions & Results
Use Informatica MDM – Customer 360 to automate mastering of customer data and create a golden record across multiple source systems
Gained insights through customer data to better serve members and deliver a better experience, which improved customer retention and resulting in increased revenue to reinvest in the PMI community
Connect on-premises and cloud applications using Informatica Intelligent Cloud Services to support real-time performance needs. PMI's CRM was the first application connected to IICS, others to follow in the future.
Established a scalable and flexible foundation to support significant global growth
Verify, validate, cleanse, and enrich member contact information using Informatica Data as a Service
Established a comprehensive view of member data to guide the personalized functionality of the digital platform
Achieved an order-of-magnitude improvement in customer data
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