Rutgers University, Division of Continuing Studies – Informatica Customer Success Story

Established in 1766, Rutgers University is the eighth oldest higher education institution in the United States. More than 70,000 students and 23,400 full- and part-time faculty and staff learn, work, and serve the public at Rutgers locations across New Jersey and around the world.

“Using Informatica Cloud Data Integration with Salesforce allows us to better retain our students and engage our alumni.”

Danielle Henriquez

Business Intelligence Architect, Rutgers University

Business Need

Integrate systems with easy-to-use connectors
Standardize data across disparate CE groups: Credit, Non Credit Services

Visualize consistent data with Tableau
Develop a platform for growth laying the foundation for future data initiatives

Challenges

Attract and retain students, better engage alumni, and identify cross-marketing opportunities for continuing studies
Meet changing educational needs of students and improve service to alumni by building a unified, complete view of students and alumni

Improve admissions and enrollment process efficiency by providing employees and remote staff at community colleges with a single view of the data in Salesforce

Solutions & Results

Use Informatica Intelligent Cloud Services to unify data from disparate marketing pipelines, undergraduate and graduate admissions, enrollment, and alumni systems
Run nightly batch integrations to deliver timely and trusted information to teams relying on pipeline, admissions, enrollment, and alumni systems
Unifies admissions, enrollment, and alumni data for maximum efficiency
Automate communications based on critical system indicators
Eliminates data silos creating a more holistic view of the student journey

Integrate Salesforce with the Rutgers legacy mainframe systems and Oracle databases using Informatica Cloud Data Integration
Helps Rutgers modernize its educational approaches and serve students better with timely and actionable information
Improves customer service and alumni outreach, while optimizing student transfers and re-enrollment
Reduces inbox “noise” with targeted and personalized messages increasing the probability of students reading their email

View the PDF

Products & Services

Informatica Intelligent Cloud Services

Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.

LEARN MORE