Verizon Business

Verizon Business provides international communications solutions and IP services. Following the merger of MCI and Verizon, Verizon Business currently operates the largest internet network in the world: 448,750 miles of network in 150 countries, 200 data centers and 8,800 local points of presence. 

“We have been using Informatica data integration technology for six years. PowerCenter allowed us to rapidly respond to all integration needs related to the development of our marketing and systems organization. Informatica directly contributes to the performance of our sales and marketing teams in an increasingly competitive telecom sector.”

— Hervé Grangeret, Data & Reporting Analyst, Verizon Business


Business Need

Increase marketing campaign effectiveness.

Move closer to the customer.

Increase business agility.



Improve the targeting and monitoring of marketing operations by consolidating all customer and prospect information into a CRM system.

Migrate the marketing bases of 14 countries (Europe and Asia-Pacific) and consolidate them into the Siebel 7 data warehouse.


Solutions & Results

Improved responsiveness of development teams in organizational and data source changes.

Reduced delivery time of new interfaces through the reuse of components developed in PowerCenter.

Simplified daily maintenance of integration flows.

Daily delivery of upgraded data to Sales and Marketing teams.

Substantial Siebel 7 return on investment as a result of the extension of its data warehouse to non-Siebel sources.


Technologies Used

Informatica PowerCenter

Accesses, integrates and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories


Qualcomm turbocharges their back office with Salesforce integration.


Reduced marketing and sales time-to-market through real-time interaction between target systems.


Lowered operational costs by $1.2 million per year through enhanced direct marketing processes.