c07-customer-stories

Vita Coco

When Vita Coco launched in New York City in 2004, not only did it bring coconut water into the mainstream beverage section of groceries, it re-branded coconut water as a premium lifestyle drink and helped start the trend of natural-functional beverages. Today, Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries.

“Having a flexible integration platform like Informatica Intelligent Cloud Services is necessary for us to stay in business, and it’s fueling a lot of our growth.”

Justin Glatz, Global Head of IT, Vita Coco

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Business Need

Integrate customer and product data quickly to keep pace with a startup-style business velocity

Improve data management practices for security and re-use

Position company for cloud and future data integration needs

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Challenges

Prepare for growth by unifying systems and data to make better use of data as a strategic asset

Gain a consistent, trusted, and timely view of data that follows coconuts from plant to factory to consumer

Drive business growth by analyzing downstream, product sales performance data from distributors and customers to ensure stock and drive sales.

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Solutions & Results

Integrate retail scan data, supply chain and logistics data, and depletion data with Informatica Intelligent Cloud Services, Informatica’s iPaaS solution

Leverage pre-built Informatica Cloud Connectors for flat files, file processor, Microsoft SQL Server, SAP, and REST Web Services

Use Informatica Cloud Data Integration to accept depletion, scan, and sales data from partners in a variety of formats

Improves the execution of trade promotions and sales operations while optimizing product pricing and supply chain efficiency, as company grows

Keeps data consistent between Vita Coco’s brands to improve business agility

Helps increase sales by working with distributors to adjust regional promotions and processes

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Products & Services

Informatica Intelligent Cloud Services

Informatica Intelligent Cloud Services is a next generation iPaaS, which is made up of a growing number of data management products. The productivity of the environment is accelerated by a common user experience across all products, the AI/ML-driven intelligence of the CLAIRE™ engine, and a microservices architecture.

Cloud Data Integration

Codeless, optimized integration to hundreds of applications and data sources across on-premises and cloud.

Success Stories

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