yes, Israel's leading multi-channel television provider, needed to understand their viewers’ behavior as a way to increase engagement and loyalty, promote new content and provide more value to customers.
yes faced several challenges:
yes implemented a fully scalable cloud solution with Informatica Cloud and PowerCenter which allows them to deeply analyze TV usage and combine it with data from other areas in order to achieve their business goals.
The new knowledge that is gained with this solution has resulted in higher customer engagement and improved customer loyalty.
A family of cloud data integration solutions specifically designed to help SaaS application and platform customers integrate cloud-based data with the data residing in on-premise databases and systems or between cloud applications.
Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hard coding
With Informatica Big Data Management, Verizon serves its customers with a consistent experience across all channels.
Decreased operational issues from 70 percent to 30 percent of IT workload by using Informatica Cloud Integration