Founded in 1992, Hubo is a Belgian hardware store chain with more than 150 stores throughout the country. Hubo offers hardware and supplies for do-it-yourselfers ranging from the occasional hobbyist to the ambitious and passionate self-starter. Hubo has worked hard to pioneer the DIY concept through its network of retail stores, offering a wide product range and good value. Hubo customers enjoy frequent promotional offers and can make use of numerous other benefits with the Hubo Bonus Card.

“With Informatica MDM – Product 360, we can get new products online 10x faster, increasing our product assortment and diversity.”

— Marc Henkens, E-Commerce Manager, Hubo


Business Need

Fast time-to-market for GS1 connection

Easy-to-use interface for Hubo employees

Embedded self-service portal for suppliers



Become Belgium’s DIY market leader by offering a wider selection of products and expanding into a much larger marketplace

Exchange product data with suppliers in real time via data pools, according to the standards defined by Global Standards One (GS1)

Onboard new products and suppliers faster and keep product information current with less manual effort


Solutions & Results

Deploy Informatica MDM – Product 360 with assistance from Parsionate, an Elite Informatica Partner, and Informatica Professional Services

Use Informatica MDM – Product 360 GDSN Accelerator to easily receive the latest product information from suppliers via the GDSN

Enable suppliers to upload and edit their product information at any time using the Informatica MDM – Product 360 Supplier Self-Service Portal

Helps Hubo scale from 50,000 to a projected 1 million product SKUs in five years and edit product data en masse to adapt quickly to new markets

Connects suppliers via data pools, enabling the company to become the first DIY retailer in Belgium to connect to GS1

Onboards new products and suppliers 10x faster


Products & Services

MDM – Product 360

Product 360 offers a powerful PIM solution that enables business users to more efficiently acquire, author, and publish product information, anywhere.

Informatica GDSN Accelerator for MDM – Product 360

The Informatica GDSN Accelerator is an add-on to Product 360 that synchronizes product data based on GS1 standards.

Success Stories

De Mandemakers Group

De Mandemakers Group Leverages Product Data to Build a Superior Customer Experience


Using Informatica MDM – Product 360 as an effective and centralized resource for customer intelligence and high quality product information.


Bouwmaat pioneers a multichannel strategy in B2B construction with Informatica PIM