Kmart Australia

Founded in 1969, Kmart Australia Limited is an Australian chain of retail stores owned by Wesfarmers, with annual sales of more than AUD$5 billion. It has more than 30,000 employees and operates 234 stores across Australia and New Zealand, with its head office located in Mulgrave, Melbourne.

“With Informatica MDM - Product 360, we have complete, accurate, and trustworthy information. Our customers are loving it.”

— Emma Toop, Online Strategic Initiatives Manager, Kmart Australia


Business Need

Enhance online customer experience as quickly as possible

Load and manage diverse and changing online product data

Integrate with external vendors and agencies



Grow the business by opening digital channels and moving the full product catalog online

Launch products faster across all channels, in both B2C and B2B environments

Enable a small product management team to be more efficient while improving data quality


Solutions & Results

Streamline and centralize product information management with Informatica MDM - Product 360

Use Informatica MDM - Product 360 to speed product introductions to all channels

Empower team to share accurate product information using Informatica Data Quality to automate data checks and governance

Moved 98% of the company’s product range online, representing 45,000+ SKUs

Quadrupling online sales by introducing products 4x faster and moving beyond B2C into B2B

Improving product data quality while sustaining a 3x increase in team’s overall productivity


Products & Services

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

MDM – Product 360 (PIM)

Manage complex product content across distribution channels and at scale.

Consulting Services

Helped ensure a quick and expert implementation with fast time to value at Kmart

Managed Services

Proactively monitor, manage and service the PIM solution freeing up the Kmart team to focus on the business aspects

Success Stories

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De Mandemakers Group Leverages Product Data to Build a Superior Customer Experience


When Data Is Gold: Stuller Manages Millions of Jewelry Products with Informatica


BMW Group Uses Master Data to Extend its Brand Experience Across All Customer Touchpoints