RENT A CAR

RENT A CAR is a key player in car rental and utility rental operating in France, offering a wide choice of vehicles distributed across a network of nearly 500 car rental agencies and relay points.

“Informatica MDM gives us a 360-degree view of each customer’s journey and helps turn our knowledge of customers into a competitive advantage.”

Damien Tampé

CTO, RENT A CAR

Business Need

Integrate with legacy ERP and e-commerce platforms
Customize Informatica MDM without using external integrators

Avoid duplicate data and “spaghetti architecture”

Challenges

Build digital trust with customers while offering new app-driven, self-service options for vehicle rentals
Prepare for upcoming industry disruptions such as connected cars and vehicle analytics

Support digital transformation and new business initiatives around mobility and dynamic rental pricing

Solutions & Results

Engage Informatica Professional Services to deploy Informatica Master Data Management
Lay the foundation to meet future business requirements with a single view of data