We are proud to share that Salesforce (Informatica) has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Master Data Management Solutions for the seventh time — recognized for both our Ability to Execute and Completeness of Vision. For us, it's a positioning that matters because it reflects what we hear constantly from our customers: master data done right isn't an IT exercise. It's a competitive advantage.

We've spent two decades championing trusted data as a business strategy, not a technical problem. The urgency of that conviction has never been sharper. As AI transforms how businesses operate, the quality of the data feeding those models is everything. Hallucinating AI agents, conflicting customer records, abandoned digital commerce transactions and broken supply chains all trace back to the same root cause: untrustworthy master data.

Our Intelligent MDM solution is built specifically to solve this. With master data governance, metadata intelligence and AI matching trained on real data steward feedback, we give enterprises the accuracy and transparency they need to scale AI with genuine confidence. Master data becomes the trusted context that grounds AI agents and critical business processes, so your AI investments actually deliver.

What sets us apart isn't any single capability — it's how everything works together. Our unified cloud-native platform converges data quality, integration, governance, metadata management and multidomain master data management (MDM) into a single cloud-native microservices architecture. Customers don’t pay the ‘integration tax’ of stitching together point solutions.

That philosophy shows up in three areas where customers tell us they feel the difference most:

• The most connected platform in the market: Now as part of Salesforce, our connectivity story is unmatched. The breadth of Informatica's metadata-aware connectors, combined with MuleSoft's integration network, means customers have a single place to connect every system, every cloud, every data platform. That includes native support for batch, real-time and streaming patterns across cloud providers AWS, Azure, Google Cloud and Oracle, as well as data platforms like Databricks and Snowflake.
• AI-driven automation that removes the hard parts: Our CLAIRE® AI engine uses predictive, generative and agentic AI to automate the data management tasks that used to require armies of data engineers — discovery, mapping, matching and rule generation. CLAIRE and the Enrichment and Validation Orchestrator (EVO), dramatically lowers the barrier to data onboarding and stewardship, so your team can focus on insight, not infrastructure.
• Domain depth that speaks the language of your business: Prebuilt MDM applications for Customer, Product, Supplier and Reference data, come with preconfigured models and business rules. And, for the specific use cases of industries like healthcare, financial services and manufacturing, we offer tailored application extensions to drive faster time-to-value.

We're proud of the Gartner recognition as a Leader — but what we're proudest of is what drives our market position: the results our customers achieve. Our highest-rating across all four implementation style Use Cases and 13 MDM critical capabilities in the Gartner Critical Capabilities report we feel reflects years of customer feedback turned into product decisions.

That feedback loop is intentional. We listen — through advisory boards, executive briefings, customer meetings, support interactions, and CDO roundtables. It's reflected in recognition that goes well beyond the software — including J.D. Power certification for outstanding customer support for five consecutive years, a distinction very few enterprise technology companies can claim.

Managing master data shouldn't feel like a chore. It should feel like an advantage.

It's been five years since the last Magic Quadrant in this category. Our continued excellence during that period — through market shifts, new entrants, the AI revolution, and the Salesforce acquisition of Informatica in November 2025 — reflects an unwavering focus: help enterprises turn complex, fragmented data into a single, reliable source of truth that works the way their business operates.

Our commitment to an ecosystem-agnostic MDM platform remains absolute. Multi-cloud flexibility. AI innovation. Consumption-based pricing that scales with you. That's what it means to be a partner, not just a vendor.

We invite you to read the full 2026 Gartner Magic Quadrant report and see why Salesforce (Informatica) is named a Leader for master data management. Then, let's talk about what that means for your business.
 

^{Gartner, Critical Capabilities for Master Data Management Solutions, Stephen Kennedy, Lyn Robison, Divya Radhakrishnan, 6 April 2026}

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^{This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Informatica.}