The future of digital commerce is autonomous, powered by a new class of technology: agentic AI product information management (PIM). This represents a fundamental shift in PIM, building upon powerful data management to add intelligent AI collaborators that work alongside your team. But what exactly is agentic AI PIM?

What Is Agentic AI PIM?

Agentic AI PIM is the evolution of product information management that moves beyond simple automation to intelligent collaboration. AI agents can reason, plan and independently execute complex tasks, such as extracting, classifying, enriching and validating product information from unstructured sources — like supplier PDFs and spreadsheets — and optimizing it for every sales channel. This smart process augments your existing data workflows, transforming complex data onboarding into an even faster, more scalable operation and freeing your commerce teams for strategic growth initiatives. The result is a seamless, trustworthy product experience that meets customer expectations and prevents them from looking elsewhere.

A recent Salesforce report¹ underscores this, revealing that 80% of business buyers believe the experience a company provides is as important as its product. When that experience is fragmented by poor product details, customers lose confidence and engagement drops. For PIM leaders, delivering this level of experience is a constant battle. The root of the problem is a chaotic data landscape: critical product information is scattered across siloed systems, content complexity is exploding and the number of digital channels to manage is ever-increasing.

Traditional PIM systems provide a critical foundation by centralizing product information into a single source of truth, a vital first step for managing digital commerce at scale. As these systems matured, AI solutions offered further efficiency by automating simple, repetitive tasks. “We are moving past the era of foundational PIM. With the rise of generative AI, Copilot and agentic technologies, PIM has become the central nervous system for commercial growth. It is now the AI-powered engine that instantly generates and perfects product narratives across every channel, turning complex product data into the velocity and hyper-personalization required for companies to truly differentiate and dominate the market,” says Stefan Reinhardt, Sr. Director of Product Management at Informatica.

So, How Does Agentic AI PIM Differ from Basic PIM Automation?

The difference lies in the level of intelligence and autonomy:

• Basic PIM automation uses predefined, rule-based workflows—such as auto-assigning products to categories based on fixed attributes or auto-classifying products within set taxonomies—relying on simple "if-this, then-that" logic to ensure consistent, reliable handling of routine tasks.
• Agentic AI PIM goes far beyond rules-based execution. It can understand intent and handle ambiguity. For instance, an agentic AI PIM can read a 20-page supplier catalog, identify which data points are relevant for a product record, extract them, structure them correctly and even generate compelling, channel-specific marketing descriptions from those technical specs. It acts as a proactive problem solver, not just a task doer.

Recent AI advancements are creating the “Agentic Enterprise,” a new business model where humans and AI work as partners. This new generation of agentic AI goes beyond simple automation; it can independently reason, plan and execute complex tasks. Instead of just following commands, these AI systems operate as proactive, problem-solving collaborators for your team.

However, this new era of AI is only as powerful as the data it runs on. For these AI agents to be effective, they must be grounded in a unified and trusted data foundation, providing them with the necessary context to make reliable decisions. This represents a fundamentally new approach to work, elevating human potential by allowing employees to focus on strategic initiatives that drive growth.

As a market leader in cloud data management, Informatica is at the forefront of this transformation. Building on our latest AI innovations, we are introducing Agentic AI PIM for Product 360. Our recent announcement provides more details about the new features in the Fall 2025 release of Informatica’s Intelligent Data Management Cloud™ (IDMC).

A core component of our Agentic AI PIM is the CLAIRE® Product Experience Agent, now available for private preview. (See Figure 1.) Reinhardt explains, “This intelligent collaborator automatically transforms messy product data from unstructured sources such as PDFs and spreadsheets into comprehensive, accurate information in Product 360. By autonomously handling the complex work of data extraction and enrichment across all channels, the agent frees your team to focus on strategic initiatives that drive business growth.”

This innovation is a direct response to the market's evolving needs. While speed-to-market remains critical, leading businesses now compete on the quality of their product experience. Rule-based automation can accelerate tasks, but Agentic AI adds a crucial layer of comprehension. It understands context, nuance and brand voice to generate richer, more accurate and more compelling product stories, transforming a data challenge into your greatest competitive advantage.

Figure 1. Informatica’s CLAIRE® Product Experience Agent prototype

Imagine launching a new product line across global markets. The traditional process is a known bottleneck, often taking weeks or even months to complete.

With Agentic AI PIM, this workflow is transformed, as explained in Figure 2.

Traditional vs. Agentic AI PIM Comparison

Figure 2. PIM Workflow Comparison: Traditional vs. Agentic AI

How Does Agentic AI PIM Improve the Product Data Sent to My Existing Commerce Platforms?

Agentic AI PIM acts as the intelligent data foundation that supercharges your entire commerce ecosystem. Its primary role is to ensure the product information delivered to your customer-facing platforms is of the highest possible quality, consistency and impact. Rather than simply passing data along, it actively perfects it beforehand.

An Agentic AI PIM improves your data by:

• Ensuring Completeness: Autonomously filling in missing attributes and specifications.
• Enhancing Quality: Validating data for accuracy and consistency across your catalog.
• Optimizing for Conversion: Tailoring product narratives and attributes for the specific requirements of each channel.

The result is a significantly enhanced customer experience on the platforms you already use, resulting in higher conversions and increased customer loyalty.

To win in today's market, you must transform product data from a manual chore into a strategic growth engine. Agentic AI PIM makes this possible. By grounding autonomous AI in a trusted, unified data foundation, you empower your commerce teams to stop managing spreadsheets and start creating the personalized moments that build loyal customers.

This isn't just an operational upgrade; it's how you drive real business outcomes at scale:

• Accelerate Revenue: Launch products faster and get to market at the speed of customer demand with intelligent automation that drives growth.
• Wow Customers and Boost Conversions: Deliver rich, personalized product experiences across every channel to increase sales and build trusted relationships.
• Drive Efficiency: Automate manual data tasks to reduce operational costs, freeing your teams to focus on innovation and strategy.
• Scale with Confidence: Ensure data quality remains flawless as you grow, turning every customer interaction into a seamless, revenue-driving experience.

The era of simply managing data is over. With Agentic AI PIM, you can orchestrate intelligent systems to turn every product touchpoint into a competitive advantage.

Don't let data complexity dictate your speed to market. In a competitive digital landscape, manual, error-prone processes are a direct threat to your growth and customer experience.

Informatica’s Product 360 on IDMC is your strategic answer. Powered by our advanced CLAIRE® Product Experience Agent, it elevates product information management from a core process to your engine for growth.

Now is the time to move from managing data to mastering the product experience. Unleash the power of Agentic AI PIM to accelerate time-to-market, perfect your data quality and empower your teams to innovate. Connect with us to see how Product 360 on IDMC can turn your product information into your greatest competitive advantage. Your future in digital commerce starts here.

Let’s take the next step together.

¹https://www.salesforce.com/au/form/pdf/state-of-commerce/