In today’s healthcare environment, data is both the greatest opportunity and the greatest obstacle. Patients expect seamless, personalized experiences, while providers, payers, and life sciences organizations face pressure to improve outcomes, control costs, and comply with stringent regulations. Yet, the reality is that most healthcare data remains scattered across fragmented systems.

A single patient’s information may be distributed across electronic medical records (Epic, Cerner, SAP, Salesforce), lab results, call centers, insurance claims, and even scanned PDFs. These silos create major challenges:

• Clinicians lack a complete picture when making treatment decisions.
• Data quality issues ripple into compliance risks and administrative inefficiencies.
• AI models struggle to deliver safe, explainable insights when the underlying data cannot be trusted.

Here, we'll walk through a recent demo that shows how Informatica’s Intelligent Data Management Cloud (IDMC) transforms fragmented data into a trusted, governed, and AI-ready Patient 360 view — following the journey of Maria, a diabetes patient whose scattered records put her care at risk.

You'll see exactly how IDMC ingests Maria's records, creates her golden profile, and activates trusted data across her care ecosystem. Below, we'll break down each step shown in the demonstration. Watch the 3-minute demo. 

The process begins with Data Integration and Intelligent Structure Discovery, which automatically ingests and standardizes data from every source – including unstructured PDFs and scanned forms.

Then, Data Quality rules go to work:

• Missing addresses are flagged
• Phone numbers are standardized
• Duplicate contact details are resolved

Even HL7 messages and modern FHIR data are harmonized in real-time.

Why it matters: Clean, structured, and AI-ready data is the essential foundation for trusted healthcare insights.

Next, Master Data Management (MDM) SaaS creates a single, consolidated view of Maria – her golden record. It merges duplicates, applies survivorship rules, and connects her relationships: her primary care provider, specialists, and family members.

Instead of clinicians searching across six different systems, they now access one connected, comprehensive profile.

Why it matters: Duplicates drop from as high as 30% to under 2%, improving care coordination and data trust across teams.

With Maria’s golden record established, CLAIRE – Informatica's AI engine – continuously monitors data quality and lineage. It detects anomalies, flags potential duplicates, and explains why certain data points should merge or remain separate.

At the same time, Data Governance and Catalog ensure compliance with HIPAA, FHIR, and the Cures Act by:

• Tagging protected health information (PHI) automatically
• Tracking lineage from Epic -> MDM -> FHIR API
• Enforcing access controls and consent policies

Why it matters: When data is compliant, traceable, and trusted, clinicians can make faster decisions, and compliance officers can rest easier.

Once data is unified and governed, IDMC brings it to life across healthcare systems.

Maria’s trusted record powers multiple touchpoints:

• Patient Portal: Accurate contact details and health history
• Chatbot: Interactions are personalized, recognizing her history and needs
• AI Models: Predictive analytics for diabetes care using high-quality, governed data

Why it matters: Every interaction becomes smarter, safer, and more personal – improving patient engagement and reducing errors.

The same Patient 360 foundation supports innovation across all of healthcare:

• Payers (Member 360): Combine claims, call center, and eligibility data to improve member satisfaction and streamline prior authorizations.
• Life Sciences (Trial 360): Harmonize real-world data (RWD) and evidence (RWE) to accelerate clinical trials and ensure regulatory compliance.

IDMC enables providers, payers, and life sciences leaders to share a single truth: trusted data that drives outcomes.

With IDMC, healthcare organizations can finally move beyond fragmented systems and inconsistent records. They gain:

• Clean, connected, and governed data from every source
• AI-ready pipelines that eliminate bias and error
• Built-in compliance for HIPAA, FHIR, and regulatory mandates
• Actionable insights that improve patient engagement and outcomes

For patients like Maria, that means safer care and fewer frustrations. For healthcare teams, it means time saved, risks reduced, and innovation unlocked.

Ready to see how IDMC creates a trusted Patient 360? Watch the full demo video to see Maria's transformation in action, then contact your Informatica representative to explore how IDMC can address your organization's specific data challenges.

Watch the Demo: Unlocking a Patient 360 View with IDMC

Read the Solution Brief: Unlock Provider Innovation with Trusted Data and AI