Success in commerce depends on accurate and detailed product information that meets individual customers’ expectations across every channel — online, in print and on social media.

But managing data scattered across thousands of attributes, countless touchpoints and shifting regulations is no small feat. AI speeds up content creation, yet it also amplifies the volume of updates and risks of errors. Without the right system in place, manual handoffs become bottlenecks that slow down everything and threaten consistency and quality.

The question is: how do you keep pace and deliver seamless, reliable product experiences at scale? This is where intelligent automation and integrated platforms make all the difference.

And that’s exactly why the partnership between Informatica and priint matters. Informatica’s cloud-native Product 360 nails down the single source of truth for ALL your product data, such as attributes, specs or media — governed, enriched and ready. And priint automates the last mile, the actual publishing across print and digital touchpoints, allowing for smooth, scalable content production.

As Jonathan Dropiewski, President and CEO at priint Americas, puts it: “Together with Informatica, we’re closing the gap between trusted master data and fast, flawless content delivery. This integration frees teams to create more, faster, without losing brand control.”

Managing product data across multiple channels is increasingly complex, with constant updates and evolving compliance requirements demanding agility and accuracy. Built on Informatica’s Intelligent Data Management Cloud (IDMC), Product 360 offers a unified commerce hub that brings all critical data together in one place. Using a natural language interface powered by agentic AI, teams can collaborate efficiently while Informatica’s Product Experience Agent automatically enriches content and ensures data accuracy at scale. This approach streamlines the update workflow, ensuring information — from new sustainability attributes to product specifications — flows seamlessly and consistently across all touchpoints. AI-driven automation accelerates product launches by weeks, enables personalized product experiences across channels, supports global compliance and enhances sales with complete and trustworthy product information.

By delivering governed and reliable product data ready for seamless syndication to marketplaces like Amazon and Zalando, as well as e-commerce sites and print channels, Product 360 streamlines product experience management and turns product data into your strategic advantage.

Now that trusted data is powerful, you still need to integrate it into real-world content quickly and seamlessly. That’s where priint steps in.

Priint’s platform plugs right into Product 360, automating print and digital publishing from Adobe InDesign, Illustrator and Express to web interfaces. Whether it's catalogs, price lists or data sheets, priint's template-driven technology produces precise pages by automatically swapping products, adjusting layouts and reflowing text.

“Designers stay focused on creativity, not tedious repetitive tasks,” says Jonathan Dropiewski. “Our integration delivers industrial-scale production without sacrificing brand control or quality.”

What makes this approach unique? Priint supports bidirectional workflows, so content can be updated dynamically as product data changes — no manual handoffs to slow you down. The result? Fast, consistent, omnichannel content now scales with your business.

Especially in retail and B2B, printed documents build high trust with customers. Today, print is more than just paper; it has evolved into a dynamic channel for creating both physical and electronic content. This modern approach demands agility — faster updates, personalization and seamless alignment with digital experiences.

In response, organizations are racing to automate their publishing workflows. They need brand consistency across all touchpoints, faster turnaround times and less waste. Sustainability is also a major driver, as automated systems help minimize print errors and overproduction.

As Jonathan Dropiewski shares, “Print and digital no longer live in silos. Integrated content automation lets businesses unleash the full power of their product data — across every channel, print included.”

Putting it all together, companies using Product 360 and priint find real wins: weeks cut off production timelines, fewer content errors and consistent messaging everywhere.

Catalogs that once took months to update now refresh automatically, marketplace listings stay sharp and compliant and designers focus on creativity rather than busy work. AI-powered governance and enrichment keep content accurate, relevant and channel-ready at any scale.

Jonathan Dropiewski says, “By combining trusted product data with advanced publishing automation, brands can finally deliver premium content experiences a lot faster with less risk.”

Fischerwerke, a globally recognized leader in fastening and assembly technology, faced significant challenges managing thousands of complex products with technical data spread across multiple markets and languages. Their traditional catalog production relied heavily on manual processes and static templates, which slowed the time-to-market and increased the risk of errors, making it difficult to keep product information accurate and up to date.

To address these challenges, Fischerwerke shifted from a "data last" to a "data first" approach by implementing Informatica Product 360 as their single source of truth. This centralized all product data, including specifications and media, within a governed and consistent database. They complemented this with the priint:suite publishing solution, which automated catalog and packaging production using standardized layouts and flexible templates connected directly to the product information management (PIM) data. This enabled automated creation of catalog pages, technical line drawings precisely adapted to product dimensions, multilingual content and variant management with a single click.

The transformation vastly improved efficiency — over 95% of catalog production became automated — reducing manual work and errors while accelerating time-to-market. Cross-department collaboration increased, involving graphics, product management, IT, marketing and sales early in the workflow to ensure technical and design requirements were fully met. This automation empowered marketers and sales channels with fast, consistent and reliable data across print and digital touchpoints worldwide.

Fischerwerke’s success story highlights how combining a structured, centralized product data strategy with smart automation tools brings higher data quality, faster publishing cycles and scalable, brand-consistent product communication.

Read the full story: Fischerwerke Success Story 
Watch the video: Fischerwerke Video

Looking ahead, expect tighter AI integration, smarter personalization and seamless print-digital workflows. PIM platforms like Product 360 will deepen automation and governance capabilities, while priint continues innovating around scalable, dynamic content creation.

Together, Informatica and priint are setting the stage for the future of omnichannel publishing, where accuracy, efficiency and creativity all move at blazing digital speed.

Ready to move beyond “good enough” and supercharge your product content? The combined power of Informatica Product 360 and priint unlocks speed, scale and unwavering brand consistency across every channel, every time.

Don’t just take our word for it. Join the upcoming priint webinar to see the integration live, ask your questions and hear from experts driving this transformation. Register today and start delivering flawless, scaled product experiences tomorrow.