Realogy Holdings is a leading, integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the U.S. and more than 112,000 independent sales agents in 113 other countries and territories.
“With help from Informatica solutions, we can safeguard personal data and handle it in a way that’s appropriate, defensible, and meaningful.”
Business Need
- Support data privacy regulatory compliance
- Set a high bar for privacy management best practices
- Minimize risk exposure with safer innovation
Goals
- Accelerate compliance with privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA)
- Empower real estate professionals and home buyers by making consumer data available to authorized third parties via cloud services to increase brand value with appropriate offerings
- Respond with increased timeliness by applying automation to data subject rights (DSR) requests from consumers who want to protect personal and financial data, and understand how it’s being used
Solutions & Results
- Use Informatica Data Privacy Management to automatically discover personal data and map it to data subjects for transparency into appropriate use
- Use data masking for real-time data de-identification and de-sensitization to support safer cloud initiatives and workload migration
- Improves customer privacy experience by applying more reliable and automated workflow processes, enabling rapid responses to DSR requests without impacting internal productivity
- Use Informatica Test Data Management to automatically provision development datasets from production data and mask sensitive information to reduce risk exposure
- Allows Realogy to address privacy compliance while driving innovation of product and application development, which enables agents to better service clients
- Introduces new digital real estate service capabilities by sharing data with authorized partners and third parties while minimizing risk of data breach exposure
