Omnichannel commerce and attribute-heavy long tail assortments have kicked manufacturing and retail in the rear. That raises the stakes in an age where demanding customers expect retailers to be consistent across every channel. The challenge is on to:
Product information is at the center of all these issues. And many retailers and brands see that now's the time to invest in a solution that helps manage it once and for all.
The first-ever Forrester Research Wave on Product Information Management (PIM)1 recognizes the importance of PIM – and names Informatica's Product Information Management software as one of the leading solutions on the market.
The independent analyst's report assesses of "the state PIM market" and sees "how the vendors stack up against each other…" Forrester "evaluated vendors against 19 criteria" and "scored them in three areas: current offering, strategy, and market presence."
Informatica makes it easy for retailers, distributors and manufacturers to create a single repository of all product data for distribution in all sales channels.
"Working with an already strong foundation to manage product taxonomies and relationships, Informatica PIM has one of the most complete set of deployment, quality and data management capabilities for PIM.… Overall, the reason customers choose Informatica PIM is its usability to support an omni-channel environment," writes Peter Sheldon, VP, Principal Analyst and Michele Goetz, Senior Analyst, in the Forrester Wave report.
The Forrester Wave PIM report also cites Informatica's strong workflow capabilities, which helps businesses create, manage, and govern product data.
"Information is the key asset for tomorrow's customer, who is demanding to know more than ever before. Informatica uniquely delivers insights from product, supplier, customer, and other data – and the relationships between them – so our customers can deliver the right products and offers to the right customers at the right time. Informatica's position as a leader in the Forrester PIM Wave is, for us, a proof point for our continuous investments in innovation, and the success our customers enjoy as a result." (Dennis Moore, senior vice president and general manager, Master Data Management, Informatica)
Learn more – Download Forrester Wave PIM report now.
This graphic was published by Forrester as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available here.
1 The Forrester Wave™: Product Information Management (PIM), Q2 2014, Peter Sheldon and Michele Goetz, May, 2014