See why Forrester positioned Informatica as a leader—including a 5 out of 5 score in the strategy category—in their independent research report: The Forrester Wave™: Product Information Management Solutions, Q4 2016. Download the complete report for all details about the top PIM vendors, their key features and functionalities, and how they compare.
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“Enterprises use Informatica MDM – Product 360 to speed product introductions across all channels by up to 400 percent, find and convert new customers, and power more personalized, compelling and profitable shopping experiences across growing numbers of consumers,” said Amit Walia, executive vice president and chief product officer, Informatica.
“Product 360 works with all databases, not just one or a select few, and automates and helps ensure the use of only trusted product information. As hundreds of Informatica customers can attest, its innate usability and self-help tools empower business users to work more productively with their information right off the bat and rapidly achieve competitive advantage.”
According to the Forrester report, “Informatica is well positioned to tackle the future of commerce. Product 360 has one of the most complete sets of deployment, quality, and data management capabilities for PIM. In addition, it has visionary partnerships with Amazon and Google Manufacturer Center for the exchange of product content.
Informatica has a diverse global customer base spanning retailers, distributors, and manufacturers. Customers choose this PIiM solution in large part for its usability to support an omnichannel environment. Solid visualization, complex catalog management with inheritance, and strong work how capabilities help business users create, manage, and govern product data. Informatica PIM workflow is extensive, and users can deploy it further upstream and downstream using Informatica BPM.”
Informatica MDM – Product 360 is a master data-fueled product information management (PIM) application that:
Discover why Informatica is among those that lead the pack for PIM. Download The Forrester Wave™: Product Information Management Solutions, Q4 2016
This graphic was published by Forrester as part of a larger research document and should be evaluated in the context of the entire document.
1 The Forrester Wave™: Product Information Management (PIM), Q4 2016, Fiona Swerdlow and Nasry Angel, December, 2016