Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.

Business Need
  • Deliver consistent communication across global communication channels
  • Enrich the online shopping experience with up-to-date, complete product information
  • Underpin product and technology announcements with the availability of critical business data
  • Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences
  • Enable business users to more efficiently acquire, author, and publish product information
  • Manage complex product content and provide a next-generation customer experience
Solutions & Results
  • Informatica MDM – Product 360 provides a trusted view of product information
  • MDM – Product 360 helps streamline the delivery of timely product information worldwide
  • MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data
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Products & Services

Data Quality & Observability

Informatica data quality and observability ensures trusted, scalable data.

Product 360

Deliver rich product information that closes the sale no matter which channel your customers use.

Success Stories

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