c07-customer-stories

Chicago Cubs

The Chicago Cubs is a baseball team in the National League Central division. Legend says that during the 1945 World Series, a curse was placed on the team after the owner of the local Billy Goat Tavern and his goat were asked to leave. The team didn’t play in a World Series until it won in 2016.

“By choosing Informatica for enterprise data management, we’re in a great position to make sure that people have experiences that will keep them lifelong Cubs fans.”

—Andrew McIntyre, Vice President, Technology, Chicago Cubs

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Business Need

Engage fans with richer, more entertaining experiences.

Maximize marketing opportunities at ballpark and other adjacent properties.

Direct more revenue into maintaining a winning team.

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Challenges

Integrate data from 24 sources, including on-premises and cloud applications.

Leverage Wi-Fi, social media, ticketing, and CRM data for advanced analytics.

Keep data quality high for accurate, targeted marketing.

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Solutions & Results

Manage large data streams from online ticketing to game-day experiences with Informatica Big Data Management.

Use Informatica Cloud Data Integration to integrate data from cloud applications, including Salesforce.

Use Informatica Data Quality to cleanse and improve third-party data with Informatica PowerCenter for data integration.

Opening up new lines of revenue with a single view of every fan.

Deliver fan experiences more effectively, strengthening brand loyalty.

Making faster, more profitable decisions about ticket and product pricing.

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Products & Services

Big Data

Ingest, prepare, catalog, master, govern, and protect your big data to deliver successful data lakes to make business decisions based on new, accurate, and consistent insights.

Intelligent Cloud Services

A next-generation iPaaS, re-imagined for new hybrid data management challenges with a microservices architecture.

Data Quality

Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

Success Stories

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Telegraph Media Group

Decreased operational issues from 70 percent to 30 percent of IT workload by using Informatica Cloud Integration

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The Travel Corporation

With Informatica’s Cloud MDM to Salesforce Travel Corporation is able to see all interactions with their customers.

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Comcast

Comcast processes massive amounts of streaming data from customer devices to understand consumer preferences and proactively address customer experience issues.