c07-customer-stories

MTN Group

With 90.7 million customers and more than 8,300 employees in 21 countries in Africa and the Middle East, the MTN Group is the largest telecommunications company in Africa.

“Informatica PowerCenter has played a leading role in helping MTN maintain a strong customer focus, and has been instrumental in helping to drive business growth. In upgrading, we gained the data integration power necessary to handle increasingly massive volumes of call records and turn that data into business advantage.”

— Charmaine Wessels, IS MIS Development Team Leader, MTN South Africa


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Business Need

Quickly and reliably source, transform and integrate hundreds of millions of daily call detail records for near-real time analysis in support of marketing, CRM and resource planning.

Help marketing design new price plans, based on usage trends.

Enable call center agents enhance customer care and increase up-selling.

Allow MTN planners to improve resource allocation.

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Challenges

Source, transform, and integrate large and rapidly growing data volumes.

Prepare data for near-real time analysis.

Recover business-critical call detail analysis system after OS failure.

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Solutions & Results

Recovered more than 3 billion records affected by OS failure.

Completed reload 30 days sooner than projected.

Improved strategic visibility into customer calling patterns.

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Products & Services

Informatica PowerCenter

Accesses, integrates, and delivers any and all data quickly and cost-effectively, without hand coding.

Success Stories

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Citrix

Citrix uses Informatica solutions to gain complete customer insight on all products

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Western Union

Western Union built a data platform based on Hadoop and Informatica Big Data Edition

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M.D. Anderson Cancer Center

Informatica empowered scientific and clinical collaboration at this renowned cancer center by turning data into knowledge and facilitating self-service business intelligence